Key Results at a Glance
- $20M+ in media spend successfully managed
- 4 major ad platforms optimized
- 2023: Long-term partnership established
Introduction
Quiz Griz, a quiz site, partnered with our translation services to take their multilingual content to the next level. As their translation partner since 2023, we developed and executed a data-driven localization strategy across Facebook, Google, Taboola, and Twitter, leveraging expert translation and creative optimization to scale efficiently.
The Challenge
Quiz Griz needed a scalable, hands-off solution to:
- Manage and optimize campaigns across multiple ad platforms
- Maintain consistent ROI while rapidly increasing ad spend
- Continuously generate high-performing creative assets
- Improve customer lifetime value (LTV) through optimized email marketing
The Solution
To address these challenges, we implemented a comprehensive translation strategy that included:
- AI-Powered Creative: Generation and testing of UGC and display ads
- Cross-Platform Media Buying: Data-driven optimization of campaigns across Facebook, Google, Taboola, and Twitter
- LTV-Focused Email Marketing: Development of advanced lifetime value models to maximize long-term revenue
- Automated Performance Tracking: Integrated reporting and insights across all platforms for real-time decision-making
The Results
By leveraging AI-driven automation and strategic campaign management, we helped Quiz Griz achieve:
- $20M+ in media spend managed efficiently
- Scalable, hands-off campaign management with performance-driven optimizations
- Higher customer LTV through enhanced email marketing strategies
- Consistent creative performance via AI-powered testing and iteration
Our translation services continue to refine and optimize Quiz Griz’s multilingual campaigns, ensuring sustained growth and performance across all channels.
